Wellness by Tess are makers of delicious, nutritious raw cakes and treats. We were asked to create and design the brand, packaging and other collateral to increase stand out and celebrate healthy indulgence.
The big idea behind the new look and feel is captured in Tess’s new tagline – ‘Unbelievably Unnaughty’ written to tell the story of indulgent treats made with completely natural and unprocessed ingredients, and high in nourishment and taste. As Tess says, “we believe everyone should be able to eat cake.”
T is for Tess but look more closely and you’ll see a winking face and a nod to positive eating. We’ve used fresh pastels and contrasts, including the combination of blue and yellow inspired by owner Tess Ulvesund’s Swedish roots to create a bright and colourful range that is undeniably delectable and oozes personality.
The new design speaks to Tess’ values of simplicity, positivity and fun. Tess’ protein balls come with a 100% yum-guarantee. We challenge you to stop at one.