Redfern

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We acknowledge the Traditional Owners of Country throughout Australia and their place as the first storytellers of these lands. We give thanks for their care of the land and share our friendship with all First Nations peoples. 

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Redfern

Welcoming spirit

The potential of inner Sydney suburb Redfern was being hampered by negative perceptions. A spate of cultural activities, new business initiatives and major refurbishments hinted at a new chapter, but there were still many under-utilised spaces and a reluctance to visit. Locals experienced a place diverse in community, history and opportunity. Yet outsiders viewed it as dangerous. A passionate group of local residents campaigned, and we were engaged to create a brand identity that could right the perceptual wrongs and reenergise the local economy in the process.

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Two individuals with redfern hats and cofee cups on their heads
Redfern logo on welcome flag
Two women wearing the new redfern logo on their shirts
Redfern stickers on blue car
Redfern logo on Rabbitos on grass playing pitch
Man with a redfern hat pouring milk into a cup wiht the redfern logo on it
Man with redfern shirt on next to the Rabbitohs mascot
Redfern flag with the suburbs Redfern, Waterloo, Darlington and Everleigh on it
Woman holding Redfern logo card
Welcome graphic on redfern flag
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