When Redbank developed their new residential precinct in North Richmond, they envisioned a place where people could come together and belong. With open nature reserves, exercise paths, recreation and retail, the site was as rich in offerings as it was in local history and lavish landscapes – all that was missing was a way to connect the place to its people.
Our Urbanite team set out to build an engaging navigation system, guiding visitors around the area with a deep understanding of its past, helping Redbank create a vibrant and connected community of proud Hawkesbury residents for generations to come.
Through in-depth research and experience mapping, we developed our creative concept, “Re-interpreting History” – paying homage to the area’s agricultural past while transforming this history into a robust and utilitarian wayfinding system.
“Urbanite engaged with Redbank early in our development to help create a flexible signage package and manual that reflected our vision, values and aesthetics. From conception to completion, Urbanite was always engaged, collaborative and responsive to our needs. Their design elements address all our needs, but more importantly the needs of our residents and visitors to our open and heritage spaces. The end result has exceeded our expectations and has attracted a lot of positive feedback from our residents.”
Our design approach uses the new concept to inspire form, function and fun for the Redbank community.
Materials such as galvanised steel and striking red bolts reference the site’s proud working past, while indigenous hardwoods, engraved with the Redbank brandmark, harmonise with the natural landscape.
To help identify key intersection points, we took the Yeoman Plow head, a historical farming tool, and reimagined its form as a bright red flag – legible from long distances.
The clear wayfinding system not only helps visitors navigate their respective journey, be they residents, joggers or foodies – but is enriched with local stories to encourage exploration of the entire site and its history.
The signage system is constructed with materials that age gracefully and a design that can adapt to various site conditions and changing content – be it directions, storytelling or maps. Durable and flexible, it’s a modular signage system that will support the evolution of the Redbank community.
The new navigation system blends with the surrounding environment and its rich history, helping both residents and visitors navigate the estate and form connections to the area and each other.
It has created a place to be proud, inspired & engaged – a place where the community: both past, present, and future can belong.
“Urbanite’s professionalism and customer focus was critical in working with other consultant teams within our project. They partnered exceptionally well with our open space planners and delivery teams and this was a driving factor in such a high quality outcome. We would be more than delighted to work with Carlo and the team again as our signage needs continue to grow with the Redbank estate.”