OzHarvest

From nourishing our country to nourishing the world: creating a brand strong enough to take on the world.

Services:
Sectors:
Team:
The background

01

Founded in 2004 by Ronni Kahn, OzHarvest is a food rescue organisation with one goal: collecting quality excess food from commercial outlets and delivering it directly to more than 1300 charities supporting people in need across the country.

OzHarvest’s purpose is to nourish our country.

Fast forward 16 years and OzHarvest has delivered 120 million meals, saving 44,000 tonnes of food. It has changed the laws in four Australian states to allow food to be given away for free without fear of liability, ensuring that food isn’t wasted, but produced, distributed and consumed sustainably, giving everyone access to a fresh, nutritious and affordable meal. Ronni and the team at OzHarvest needed a brand identity and brand voice to match their bold ambition.

Ozharvest has one simple mission: collecting quality excess food from commercial outlets and food donors and delivering it to more than 1,300 charities, supporting people in need across the country.

Our thinking

02

Building a sustainable food culture is a big job and needs change at all levels of society, from government, business, manufacturing, farmers, supermarkets, restaurants and households. Frost* has worked with OzHarvest since the beginning to help articulate the vision into a brand that speaks to everyone.

We set to work with discovery sessions, interviews and a cultural landscape review to get under the skin of the ambition of OzHarvest and distil the brand personality and experience principles.

Education, awareness and shifting behaviour are key to OzHarvest, so it was essential to create a distinctive and accessible visual identity that amplifies Ronni’s hopes and aspirations, and reflects the infectious enthusiasm, warmth and sharing of love that is core to the OzHarvest brand.

The (now signature) commanding black and yellow palette, playful typography, witty icons and accessible language and facts embody OzHarvest’s spirit of fun and functionality.

Ronni Kahn
CEO & Founder
OzHarvest
The problems facing us are enormous. We must be truly and constantly innovative to tackle them and stay front of people’s minds.”

As a non-profit, OzHarvest is always looking for innovative ways of shifting behaviour and tackling the problem of food waste. All set to create a digital annual report online, we began refocusing our efforts to innovate and push the format and storytelling boundaries.

We began to think about OzHarvest’s role as a leader in sustainability and which assets we could play with to broaden its visibility while avoid printing an annual report. It’s greatest interface with its audience – it’s eye-catching black and yellow vans – were staring us in the face!

We quickly bagged the conventional, conservative approach to annual reports to put it on the vans, taking its story to the streets and spreading its message far and wide, particularly to those who know nothing about OzHarvest. Led by the creative strategy, ‘Driving the message home’, this literal vehicle for change delivered a new experience of the brand.

Ronni Kahn
CEO & Founder
OzHarvest
Repurposing and reshaping the way we do things is core to the OzHarvest ethos. We couldn’t think of a better way to tell our story than an annual report on our food rescue truck. It has become a roaming billboard for our achievements and a proud centrepiece for our events. Frost’s out of the box thinking is exactly why we love working with them.”
Results

04

Now operating on five continents, Frost* has helped OzHarvest create a robust and recognisable brand world, stemming from a clear purpose and strong identity. From its annual reports to events, supermarkets to its latest venture with Italian chef Massimo Bottura, our long-term partnership has enhanced people’s experience of the brand, offering a deeper level of understanding and connection.

The OzHarvest identity and annual report on a van has been recognised for innovation by awards institutions across the globe.

We continue to partner with OzHarvest today. It’s a privilege to be part of the story of a brand that is driving the social and sustainability agenda.

Recognition

05


Gold – ANZ Transform Awards
Project: OzHarvest Annual Report on a Van
Category: Best Brand Experience


Best In Class – 2020 Good Design Awards
Project: OzHarvest Annual Report on a Van
Category: Communication/Print


Distinction – 2019 AGDA Awards
Project: OzHarvest Annual Report on a Van
Category: Publications/Annual Reports


Gold – 2019 Best Design Awards
Project: OzHarvest Annual Report on a Van
Category: Business Communication


Gold – 2015 New Zealand Best Awards
Project: OzHarvest Annual Report 2014


Silver – 2015 Silver Awards
Project: OzHarvest Annual Report 2014


Silver – 2015 Sydney Design Awards
Project: OzHarvest Annual Report 2015


Brand Experience Distinction – 2014 AGDA Awards
Project: ‘Feeding the 5000’ campaign for OzHarvest


Annual Reports Distinction – 2014 AGDA Awards
Project: OzHarvest 2013 Annual Report


 

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