National Australia Bank

Joining the future
of workplace
collaboration

Background

01

How do you create a modern workplace that facilitates collaboration and wellbeing for one of Australia’s biggest financial institutions? In partnership with architect firm Woods Bagot, our Urbanite team had the unique opportunity to transform NAB’s office experience across their two new state-of-the-art facilities.

Parramatta Square and Wynyard Place each have a unique identity, interior palettes and complex architectural design, but together they are paving the way for the bank’s future workforce, where over 6000 employees are empowered to choose where, when and how they work in more effective and
collaborative ways.

Our challenge was to design a signage, graphics and wayfinding system that would not only integrate with each workplace’s distinct interiors but foster meaningful connections – between teams and across both locations – to unite the future of NAB’s Sydney Campus.

We looked beyond functional
signage and graphics to
activate NAB’s boldly open
working culture.

Our thinking

02

With both buildings home to complex, multi-storey and adaptable layouts, we mapped detailed user journeys to guide our wayfinding and spatial strategy, one that would enable connections between people and place no matter where they chose to walk or work.

We looked beyond functional signage and graphics to activate NAB’s boldly open working culture and soon found our stairway to connection – weaving the red thread of each building’s iconic central staircase to unite the
two workplaces.

From here, we experimented with the colour, form and materiality of Woods Bagot’s interior palette to design a distinct identity for each workplace.

The creative

03

For Parramatta, a raw, industrial, and angular approach took shape, using bold colours and sharp angles to parallel its interior design, while Wynyard Place adapted into a more organic and free-flowing style. Graphics took inspiration from fingerprints and the human hologram, each representing Parramatta and Wynyard’s distinctive identities and architectural design cues.

We constructed sculptural signage from the staircase’s folded aluminium sheets along with environmental graphics to wrap around each wall, weaving the red holo-graphic language between lobbies, corridors and key-decision points – both a helpful wayfinding tool and a consistent brand experience across
both workplaces.

As part of NAB’s new wellness
scheme, Urbanite also created
a set of bespoke pictograms for
multifaith, wellbeing, all-gender
and consultation spaces.

The results

04

Weaving the signature Red Thread, our signage and graphics system blends seamlessly with Woods Bagot’s exceptional interiors scheme, helping teams connect around the building and to each other.

The result is a unified NAB Sydney campus fit for the future of agile work. A place where staff are empowered to be bold, proud and connected.

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