How do you take two companies and bring them together under one brand in an under-pressure, fragmented and dynamic industry? This was the challenge Pacific Knowledge Systems brought to Frost* when they made the strategic choice to acquire Pavilion Health and create a new entity.
Together, this entity was poised to be the Australian company setting new global standards for healthcare data safety, efficiency, and quality: but it needed a brand that would match the size of its ambition.
Partnering with the company’s leadership group, with new CEO Tim Kelsey at the helm, our teams collaborated across multiple workstreams, including brand strategy, naming, a visual design system, brand voice, employee experience and website design.
Through our extensive consultation, co-creation sessions and interviews with health care professionals, the executive board, and the broader team, we uncovered insights that led us to a bold new ambition and strategic framework.
The brand’s visual execution was central to shift perceptions of what a health data and technology company can do. The system needed to convey Beamtree’s technology-driven agility, ability to execute with precision and the gravitas and confidence of an industry leader. Once we’d established the new name, the logo was our starting point; custom lettering and bold colour assert the company’s laser-sharp focus and unmatched knowledge.
“This was an in-depth, fast-paced, collaborative process. Frost* provided an unmatched level of strategic partnership, guidance, co-creativity and focus on positive outcomes, with an eye for making sure our new brand would have maximum impact bringing our people together. I can't wait to see the impact our new brand has on attracting new talent as we step forward into a new era.”
The choice of imagery, photography, graphic language and typography reflects a world of highly efficient technology that leads to better patient care. Motion brought the visual system to life, demonstrating the knowledge flow and powerful insights unlocked by Beamtree. Whether across digital platforms, video, print or even on tote bags, every aspect of the brand’s design communicates that this is a company driving better health outcomes globally.
“The intelligent movement of knowledge and unburdening of healthcare systems is more critical than ever, and only Beamtree has the scale, expertise and support to meet this moment. We believe it all starts with better data and ends in better care – and for us, better has no limit. The brand we created with Frost* shows that.”
The Beamtree brand was fully revealed to the world in August 2021. In a time when healthcare is under more pressure and scrutiny than ever, Beamtree is ready to be the preferred knowledge partner of every organisation driven to deliver better health outcomes.
“This new brand is a signal of intent for our business — rallying our people and instilling confidence among healthcare organisations around the world.”