Barangaroo is the largest and highest profile Sydney development in over a century. Standing at the heart of the commercial precinct are three iconic towers, the International Towers Sydney, designed by globally acclaimed architects Lord Richard Rogers and Ivan Harbour from Rogers Stirk Harbour + Partners.
The client asked us to deliver a premium signage solution for International Towers Sydney’s three towers – T1, T2 and T3.
Our T2 strategy formed the blueprint for roll-out across T1 and T3. Over 40 bespoke freestanding and wayfinding sign-types and over 600 individual regulatory and statutory sign-types were designed. This is approximately 3,000 signs for T2 alone and more than 9,000 signs across the three towers.
As part of the signage solution across all three towers, we set out to strengthen and drive the architectural intent for the Towers and their surrounding precinct. With accountability for the entire site, we needed to ensure all communication points were consistent and aligned with the environmental branding for the towers.
As one of the most significant urban regeneration projects Sydney has ever seen, it made sense that the precinct would require ongoing creative and consulting services. In addition to working across the three towers, Urbanite worked with the client to refine the International Towers Sydney brand logo and deliver brand guidelines and application of the brand across signage and collateral.
The scope of work then extended to the corporate headquarters of Westpac, the client, HSBC and KPMG; signage and graphics for casual dining destination The Canteen, the R7 building, T1 carpark entries, retail and public area signage, as well as comprehensive signage guidelines.
A successful relationship with Westpac delivered wayfinding and placemaking for the T2 Barangaroo HQ expanding across 2,300 sqm/floor over 28 floors. Urbanite translated Westpac’s brand ideas into tangible spaces connecting staff to the International Towers Sydney environment and developing a sense of place and journey unique to the brand.
Like Urbanite’s HQ’s for the client, HSBC and KPMG, this project goes beyond wayfinding to deliver an integrated and sophisticated corporate environment.
We collaborated with Woods Bagot on the public ground-floor foyers of all three towers, ensuring sign forms and entry experiences worked with the interiors, while ensuring integration of the signage with the architecture.
Gold – 2017 Sydney Design Awards
Project: International Towers
Gold – 2016 Sydney Design Awards
Project: Westpac Workplace
Bronze – 2016 Laus Awards
Project: Westpac Workplace