We are proud to be recognised as one of Australia’s foremost authorities on brand in the built environment.

TALKIN’ TECH

AUSTRALIAN COMPUTER SOCIETY

 Talkin' Tech

A CATALYST
INNOVATIVE CREATION

As the Professional Association and peak body representing Australia’s ICT (Information and communication technology) sector, ACS’ mission is to deliver authoritative independent knowledge and insight into technology, build relevant technology capacity and capability in Australia and to be a catalyst for innovative creation and adoption of technology for the benefit of commerce, governments and society. 

ACS was relocating into L27 Tower 1 Barangaroo into a purpose-designed workspace by WMK Architecture, which reflected their forward-thinking demeanour and brand values of capacity, capability and catalyst. 

Urbanite was engaged to further bring the space alive through signage and graphics with the values of ACS and reference the technology and services that they are responsible for.
 Talkin' Tech
 Talkin' Tech
 Talkin' Tech
 Talkin' Tech

GREAT MINDS THINK ALIKE

The space as a whole aims to promote knowledge-sharing via co-working environments featuring breakout spaces and an interactive hub containing a state-of-the-art interactive screen. The signage and wayfinding objectives were to reflect the ACS values through a subtle method which both integrates within the interior finishes and also highlights the core function of ACS; technology and data.

In addition, the signage and wayfinding needed to induct staff into the space and explain the purpose of the spaces and areas, aswell as their new functions.

The architectural proposals aim to create a strong community feel via the promotion of user interaction. The destination acts as an activity hub, providing positive experiences to ensure it’s a welcoming and comfortable place where people want to be. The design narrative aims to strengthen the objectives and core principles of the Australian Computer Society. 
 Talkin' Tech
The new hub is part of ACS’ core mission of empowering Australian innovation and incorporates resources for technology professionals to demonstrate new products, crowdsource new ideas and engage in collaboration.
 Talkin' Tech
 Talkin' Tech
 Talkin' Tech

ONE ONE ZERO ONE

Urbanite’s design language and output focusses on speaking to the canons of technology with the underlying theme of Binary Code and the human scale. All graphics within the space reflect the use of binary code to accurately translate and describe the ACS values and principles. 

Specifically, this binary is positioned in a grid format throughout the space, nestled between timber battens and carrying over to multiple surfaces such as walls and glazing. For spaces we wanted to bring alive, the binary graphics become super-scaled and are injected with colour reflective of the interior palette. Capitalising on unique viewpoints between entry ways and locker areas, the graphic frame key brand messaging drive home the importance of the ACS core values to staff. 
 Talkin' Tech
Here, pictograms and signage across the space draw upon this binary language where pictograms for key spaces are created from the 1 and 0 language to elegantly express the use of spaces to staff. 
 Talkin' Tech
 Talkin' Tech
 Talkin' Tech

“WE ARE FOCUSSED ON SUPPORTING THE DEVELOPMENT OF NEW HIGH-GROWTH AUSTRALIAN TECH PRODUCTS.

THE HUB ALLOWS SOFTWARE PRODUCTS TO BE DEMONSTRATED TO A BROAD AUDIENCE, GAINING IMPORTANT INSIGHTS TO REIMAGINE THE CUSTOMER EXPERIENCE AND ITERATE THROUGHOUT THE DEVELOPMENT PROCESs.”

ANDREW JOHNSON, CEO, Australian computer society