“Got a problem with your marketing? It's your bloody agency, right? Thinking of firing them and hiring that new 'hot shop' down the road? That's a common thing to do these days. But the harsh reality is, the root of the problem is almost certainly you. And a year from now, that hot shop will be putting out the same rubbish your last agency did.”
During this deFrost* event Tom Donald, a veteran planner known as The Punk Rock Shop, explores “The long lost art of the client brief” where he will help you rediscover how to write briefs, and how to work with creative people so you get the results you truly want.