Join Penny Craswell, Founder of the Design Writer as she discusses the art of storytelling for architecture. In this powerful session, you will learn how strategists and designers distil architecture into identities and experiences, how to move from describing features into emotional benefits, the philosophy behind brands and the growing role of content and thought leadership. Don’t miss the opportunity to learn about storytelling’s application to some Sydney’s most exciting, revolutionary and revitalising projects.
This event was officially sponsored by Adobe and AIA. Wine thanks to Cat Amongst the Pigeons.