#48 Lisa Mathews. What Every Marketer Should Know About Mindful Packaging Design.

Design is the centre of marketing. It plays a key role in shaping consumer behaviour and augmenting peoples’ experience of your brand. As a critical part of the customer journey, your brand’s identity and packaging design is one of the most powerful opportunities to connect. As the first point of contact, packaging creates immediate powerful perceptions that can positively or negatively influence the consumer decision-making process. So what makes great packaging design? And how can brands re-think the way they tell their story through more mindful and purposeful packaging?

Lisa Mathews, ex-marketer and brand strategist, shares her insight on how to achieve great packaging design and how to ensure it’s not only beautiful but better for people and planet. This deFrost intimate session will give you a few techniques on how to get the best out of your packaging design agency.

This event was officially sponsored by Adobe. We encourage you to join us early and enjoy a glass of wine thanks to Cat Amongst the Pigeons before and during the event.

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