#33 Kate Messenger. Connecting Brand Promise To Employee Action.

In the new employee/employer compact, we don’t expect lifelong employment. So we’re prioritising personal growth and a wider balance in our lives, and we’re more focused on long-term employability. We have our own brands. We expect to have a voice and we can check any claim with a few keystrokes.

Organisations are spending more on branding to compete in increasingly competitive markets, but how do employees receive the shiny new brand? What would it take for them to want to deliver the brand idea you worked so hard on?

During this deFrost* event, Kate Messenger, Founder and Director of Meme Partners unpacks the common challenges faced by organisations when engaging employees to deliver a brand and how to influence positive change within your organisation and team.

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