#17 Johannes Weissenbeack. Experience Thinking.

Learn how to design experiences that transform businesses. Johannes Weissenbaeck is a strategist, entrepreneur, lateral thinker and co-founder of PLAY Communications, Australia’s leading Brand Experience Agency. During this month’s deFrost*, he will show how ‘Experience Thinking’ can transform creative solutions and in turn business outcomes. Johannes has pioneered an experience centered approach to marketing communications, digital, retail and brand activation for over a decade, helping brands like Volkswagen, Optus, Qantas, Lenovo and ASOS to be more relevant and meaningful to their audiences.