#34 Gemma O'Brien. Crafting Authenticity: Hand Lettering in the Digital Age.

With more digital devices available to the average consumer than ever before, it seems contradictory for hand drawn lettering and traditional design techniques to be making a comeback in the world of marketing and advertising. But what are the advantages and opportunities available to designers, brands and consumers in crafting authenticity in the digital age?

During this deFrost* Gemma O’Brien, an award winning illustrator and typographer, discusses the return of hand drawn lettering and why advertising is celebrating authenticity in the digital era.

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