#43 Why? Design - The Ideas at the Heart of the Work.

Why? Design – The Ideas at the Heart of the Work

Why? It’s the question that separates style from substance. Why that format? Why that font? Why that image? A good answer means good thinking: an idea at the heart of the work. That’s what Why? is all about: great ideas in design. Inspiring and conceptual work requiring minimal explanation, because the best ideas need nothing more.

Join Rob Duncan, Dean Poole, Christopher Doyle and Vince Frost in our last deFrost* of the year, as they uncover and discuss how good ideas are born. Moderated by Flyn Tracy from Australian Design Radio, this panel discussion is set to be bold, disruptive and full of insights. Come armed with questions to join the conversation.

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