As the globe’s leading trend forecasting consultancy and the publishers of a highly influential quarterly magazine, Contagious operates at the intersection of marketing communications, new technology and consumer behaviour. Since launching in London in 2004, Contagious has become an indispensable strategic resource and creative reference tool for the best brands and communications agencies around the world. Contagious’ mission is to identify the marketing world’s most social, shareable and inspirational creative ideas and to showcase the latest technological wonders.
At deFrost*, Alessandro Manella, Business Development Director at Contagious, talked about how Contagious came to be; the key players and how the business grew and developed the products that made them famous. The talk also examined why insights and trends’ briefings have become the critical tools that they are for businesses today.