Packaging

In a wasteful world, we’re working to close the loop and be waste free by reinventing the rules and creating packaging that’s good for the planet. Our philosophy is mindful packaging design that brings the brand proposition to life and helps brands grow by doing more with less.

Our services:

Category Research/Full Category Audits

In order to stand out on the shelf, you have to know the shelf. Together with experts from our Customer Experience team, we get out there in person to get a full understanding of the market landscape. A comprehensive category audit helps us design solutions that stand out in the line-up of competitors and ensure your brand is the most appealing choice.

Brand Distillation

As brand and communication experts, we ensure your packaging is an authentic extension of your brand. We use our design and language expertise to distil your brand essence and tell your story quickly and effectively. By communicating this truth, we ensure your brand makes a better connection with consumers than its competitors.

Distinctive Design

Why fit in when you can stand out? With form, function and usability in mind, we design unique and eye-catching packaging that engages, surprises and delights at every touchpoint.  Functionality is engrained into our design, so it not only looks good but works well to ensure consumers want to buy it again.

Circular Solutions

To create better packaging for a better world, we design with certain materials and responsible methods in mind, and work with specialist partners and advisors to help us achieve the most sustainable outcomes. We are continually researching, innovating and challenging the norms to help us be waste-free in a wasteful world.

Projects

Packaging case studies
KeepCup

Turning up the volume on brand purpose.

Turning up the volume on brand purpose.

Nexba

Giving a sugar-free pioneer the wow factor.

Giving a sugar-free pioneer the wow factor.

Blue Dinosaur

Putting the bite back into Blue Dinosaur.

Putting the bite back into Blue Dinosaur.

Woolworths Essentials Range

Taking pride in the Essentials.

Taking pride in the Essentials.

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