Branding

Solid strategic foundations and mindful brand management ensures that brands continuously add value and lead businesses forward. Combined with innovative design, Frost* creates authentic brand experiences that connect to hearts and minds.

Our services:

Brand Positioning

We define your purpose: why you exist, your brilliance and what you’re here to do in a compelling and distinctive way.

Brand Architecture

We clearly define the relationships between entities in your portfolio so customers can navigate your offer.

Brand Identity and Expression

We bring your purpose and proposition to life through logo, language, colour, graphics through to bespoke typography and animation.

Brand Voice

We make sure you have a distinctive voice and messaging that’s right for your brand.

Brand Names and Taglines

We create ownable names that connect with your brand strategy and make you stand out.

Brand Communications

We’ll help you translate the essence of your brand into compelling and motivating communications.

Employer Brand Experience

We help define your cultural positioning: values, what it offers employees, and what it should feel like to work for you.

Brand Guardianship and Playbooks

We set principles and guardrails to keep your brand expression on track with tools to equip your people with what they need to make change

Packaging Design

Mindful packaging design that brings the brand proposition to life.

Projects

Branding case studies
Beckon Capital

Investing in change.

Investing in change.

Musica Viva Australia

A celebration of Australian optimism.

A celebration of Australian optimism.

Australian National Maritime Museum

Repositioning clichéd relic to dynamic brand experience.

Repositioning clichéd relic to dynamic brand experience.

University of Wollongong

Delivering consistency on a global stage.

Delivering consistency on a global stage.

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