Why we are a collective
A shared passion
The Frost*collective was intentionally established to collaborate and have an impact. That means we share more than a dynamic work environment or creative approach to giving business advice. We share a passion to design a better world by designing a better kind of business – one that is more profitable and more conscientious.
How do we work together across the collective
A shared approach
Across our specialities, we practice human centred design, which allows us to understand situations and solve problems with empathy and creativity. No matter what project, we start with you, working to discover problems, define needs, design options, develop prototypes, deliver solutions, and deepen results.
What do we achieve as a collective
A shared outcome
Within our specialties, we draw on expertise in business strategy, built environment, brand strategy, digital, virtual reality, and packaging to reframe and resolve complex problems.  Clients can purchase services from one, many, or all parts of the collective – all under one roof and all working together to design human experiences to enrich lives.



  • Customer insight
  • Business model canvas
  • Experience analysis
  • Cultural, category, competitor & consumer audit
  • Brand equity analysis
  • 360° packaging audit



  • Brand strategy
  • Brand portfolio and architecture
  • Naming
  • Design thinking
  • Innovation
  • Customer experience
  • Wayfinding
  • User experience
  • Digital
  • Brand positioning
  • Big Idea & brand personality
  • Brand architecture
  • Packaging innovation workshops


DESIGNED Experiences

  • Creative idea
  • Identity design
  • Advertising
  • Retail & environments
  • Signage
  • Packaging
  • Tone of voice
  • Content
  • Social media
  • Websites and apps
  • Virtual / Augmented Reality
  • Integrated physical & digital
  • Creative territories & concepts
  • Naming & pack communication
  • Logo & identity
  • Primary & secondary packaging design
  • Structural design


Research & Testing

  • Ethnography
  • Qualitative & quantitative tests
  • VR testing
  • Prototyping
  • Shelf & use tests



  • Go to market strategy
  • Implementation
  • Internal engagement
  • Photography
  • Brand guardrails, guidelines & style guides
  • Digital & e-commerce application
  • POS & environments application
  • Interior design
  • Sales suite design
  • Placemaking