“To further communicate
what consent looks like,
we selected a bold monochromatic
colour palette that illustrates
the idea that consent should be
black and white—there’s no room for ambiguity.”
GROUP CREATIVE DIRECTOR
As much as we’d all like to think that consent is clear-and-cut, the reality is that it’s a hotly debated topic. Just read the comments on any Facebook post about the subject. Everyone has an opinion, from Feminist groups, #MeToo advocates and survivors of sexual assault through to Men’s Rights activists, Baby Boomers and almost every Uber driver.
For many, the status of mutual consent isn’t so black and white. In fact, it’s often argued that consent has a whole lot of grey and for this reason it seems no one can manage to agree on the exact nature of what consent is… And that’s where we started.
After a thorough period of research and consultation with the Minister for the Prevention of Domestic Violence and Sexual Assault Pru Goward, it became clear that a simple ‘YES’ isn’t good enough, and that real consent comes from an ‘enthusiastic yes’. YES? + YES! = YES reframes the conversation about consent, where this creed can serve as a kind of litmus test for anyone hoping to engage another person sexually.
What does consent look like? Sound like? Feel like? How do you ask? How can you give it? How can we make consent less open to interpretation without being awkward or clinical about it? Because let’s face it, handing someone a consent contract right before sex isn’t exactly the sexiest thing in the world, nor is saying “May I have sex with you?”.
Here, we quickly discovered that many people simply lacked the right vocabulary to vocalise their asking/receiving consent.
To tackle this, we developed a series of phrases as part of the campaign that gave people a sexy, far less awkward script for getting that enthusiastic YES!
In asking for consent… “Is this cool?” “Do you want me to keep going?”, “Can I take off your bra?”, “Can I lick your…?”, “I want to kiss you so badly right now…”. In offering consent… “Oh god yes!”, “I like that”, “Touch me here”, “Please… me”, “Keep going”, “Don’t stop”, on so on.