Say It Loud, Say It Proud
The intention here was to not only normalise this behaviour through positive messaging, but to alleviate the stigma and anxiety associated with testing, particularly in areas outside of the inner-city.
“For people in metro and suburban areas, clinical settings such as sexual health clinics, GPs and community-based testing services such as ACON’s a[TEST] have become very popular for their ease-of-use and peer-led experience. People in rural and regional settings where access to sexual health testing may be limited however, can feel isolated and judged. We wanted to promote education around testing alternatives here, such dried blood spot testing, which is a free and effective test-at-home and mail-back method,” says Nicolas Parkhill.
Ultimately, the strategic and creative elements articulate that testing is not something to be ashamed of. It’s part of our culture. It’s a badge of honour. We wear it with pride. And we say it loud.