Making It Influential
Using VR as a platform, the Qantas Super member is placed at the centre of the Retire Right show, making financial decisions for a fictional home viewer. The intention is to show how topping up your superannuation can result in better lifestyle options down the track.
“In behavioural economics terms, what we try to do is influence our members’ status quo bias by showing them that making a small difference now, can make a big difference later,” says Langeveldt.
NEST:VR approached Ben Jenkins, TV presenter and writer, to write the script for the game show, and Cam Knight, TV presenter and comedian, to play the role of game show host.