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The OzHarvest Effect
OzHarvest Annual Report 2016
OzHarvest is the leading food rescue organisation in Australia, collecting quality excess food from commercial outlets which is then delivered to more than 900 charities supporting people in need across Australia. Having enjoyed working and collaborating with OzHarvest since 2012, we were delighted to be approached with the challenge of articulating and showcasing their exciting 'Growth' journey for their 2016 Annual Report.
DESIGNED TO KEEP GIVING
The 2016 Annual Report is composed of two books around the theme of ‘Growth’. The main book uses full-colour imagery for the first time since 2004 with the reports’ key financials enclosed in a smaller book insert. This shift to colour photography is a representation of the coming of age for the organisation and the positive effects that OzHarvest is having on people and communities around Australia.
AUGMENT YOUR FINANCIAL REPORTING WITH REALITY
The theme of growth in the larger of the two books is captured in featured stories from some of the business’ main characters. These narratives are enhanced with the use of augmented reality (AR) technology that is designed into, and throughout the Annual Report and accessible by downloading the app.
By integrating an interactive component, the OzHarvest brand has the opportunity to engage readers and interested stakeholders in their own brand story-telling. Interviews, data and selected content springs to life when readers interact with their mobile phones – the OzHarvest effect literally multiplying before the readers’ eyes.
PRACTICING WHAT WE PREACH, SUSTAINABLY
The smaller book format of the two, offers an abridged version of the extended copy in Book One as well as the 2016 Financial Report. This part of the Annual Report was printed on an economical lightweight paper keeping the brand's iconic black and yellow colour theme. Both books are held together by an elastic band, allowing the larger book to be re-used over the coming years.