Located in the heart of Jakarta, Sequis Tower is a new standard for the Indonesion commercial identity. The property consists of 40 levels of commercial office space, sky gardens, educational, multi-function and retail spaces. Urbanite was engaged by Farpoint to design and document the complete signage and wayfinding solution for the interior of Sequis Tower and accompanying precinct areas, including multiple levels of underground car parking.
The tower comprises an innovative facade structure which is inspired by the local Banyan Tree root form. There was a strong desire to create a signage family which both responded directly to the unique architecture of the building, integrated within its materials and also used typography and patterning to tie all areas of the building, car park and precinct together.
The primary objective for the building was to set a new standard in Jakarta, of which the signage needed to support and help enhance. It was intended that the signage would help tie together the large amount of floors by using a blend of illumination and integrated materiality.