For Goodman, ‘greatness’ is not a singular pursuit. Nor is it one that is easy to reach. But at Goodman, the vision is to make it a possibility for everyone by making space for it in everything they do. The strategy is about a need to commit to greatness – in its many forms – for the long-term with determination and drive, across their culture, customers and community.
Goodman's new positioning, ‘Making Space for Greatness’ became the theme for their 2018 Annual Report suite. Comprised of a Stakeholder Review and a Financial Annual Report, the report reflected on past year's successes and challenges, while looking to the future. In addition, the Annual Report suite doubles as a powerful marketing tool for the year to come. The solution – an editorial style report with impactful typography, colour and photography to communicate their new strategy to all stakeholders.
Goodman’s vision is to make greatness a possibility for everyone, by making space for it in everything they do. The Stakeholder Review elaborates on this vision with four case studies told through the lens of four personas – The Customer, The Future, The Team Player and The Changemaker – and reflects on what the future holds for each.
MAKING SPACE FOR GREATNESS IS AT THE HEART OF EVERYTHING GOODMAN DOES. BUT IT DOESN'T COME WITHOUT ITS CHALLENGES. AI, automation, urbanistion, growth in e-commerce, the future of the workforce, new ways of working and sustainability will have an impact on goodman, the industry, their customers and the broader community. THIS YEAR'S ANNUAL REPORT SUITE EXPLORES HOW GOODMAN iS meeting those challenges head on.