DYNAMIC, STRATEGIC DESIGN COMMUNICATIONS CAN AFFECT LONG TERM POSITIVE CHANGE
This dynamic set of tools, comprising video storytelling, a printed brochure and a dedicated website, is vital to the empowerment of young people who have likely been adversely affected by the out-of-home care (OOHC) system. Each tool was designed for a specific role and context, all working together to provide information answering questions that can assist them to make informed decisions about their lives. Our campaign has successfully achieved the traction needed to affect positive change in young lives. Launch of the program was highly targeted yet intentionally discrete to protect the audience.
“What we love about the work is its honesty and integrity. The campaign addresses information gaps that are pertinent to the health, wellbeing and future of some of our most vulnerable youth.
A/Executive Director, FACS.