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University of Wollongong

In Search of Strength

University of Wollongong

 In Search of Strength
The University of Wollongong has launched a dynamic new brand campaign with a bold brand film designed to raise awareness, enhance reputation and drive preference for the university.

Frost* collaborated with The Glue Society to take on the challenging brief to craft a narrative around the campaign idea of Wollongong Strong.

The Wollongong Strong theme translates to hard work, determination and fearless thinking in the pursuit of UOW’s ongoing mission to better society. Shot in four locations around the world on a shoestring budget, the film features Wollongong local and UOW alumni Anthea Jirgens as the personification of the idea.

The Wollongong Strong brand film is airing in cinemas, on mainstream TV and via YouTube and social media now, with further communications to follow in the coming months.

“It's about the strength of uow It’s about graduates of UOW having the strength to step outside the norm and take on society’s most pressing challenges."

Ant Donovan
Group Creative Director
Frost*collective

 In Search of Strength