FAMILY MEANS EVERYTHING
OzHarvest’s 2015 Annual Report is the fourth following the success of the reports Frost* Design created in the period 2012-2014. The continued success and growth of OzHarvest presented an opportunity to design an Annual Report that could also serve as a powerful marketing and communications tool. Focusing on the theme of ‘family’, the 2015 Annual Report celebrated all those with an association with the brand.
Working closely with Founder and CEO, Ronni Kahn, we embraced the concept of ‘family’ to include OzHarvest’s extended network, its regional division – REAP, and its NZ chapter – KiwiHarvest. We wanted to acknowledge that even within the organisation there exists a strong family base – Dad’s a driver and his son cooks in the kitchen.