Hand in Hand

OzHarvest Annual Report 2015

 Hand in Hand
 Hand in Hand

FAMILY MEANS EVERYTHING

OzHarvest’s 2015 Annual Report is the fourth following the success of the reports Frost* Design created in the period 2012-2014. The continued success and growth of OzHarvest presented an opportunity to design an Annual Report that could also serve as a powerful marketing and communications tool. Focusing on the theme of ‘family’, the 2015 Annual Report celebrated all those with an association with the brand.

Working closely with Founder and CEO, Ronni Kahn, we embraced the concept of ‘family’ to include OzHarvest’s extended network, its regional division – REAP, and its NZ chapter – KiwiHarvest. We wanted to acknowledge that even within the organisation there exists a strong family base – Dad’s a driver and his son cooks in the kitchen.
 Hand in Hand
 Hand in Hand
 Hand in Hand

HAND IN HAND

The ‘hand in hand’ idea is all about people. People from all walks of life, united by a passion for delivering goodness across Australia. Collectively, these people are the OzHarvest family. An impactful fold-out cover was created using an origami ‘people-chain’ brought to life with exuberant portraits of OzHarvest family members including volunteers, chefs, drivers and supporters.
 Hand in Hand
 Hand in Hand

SOCIAL GOOD FOR SOCIAL VALUE

The OzHarvest 2015 Annual Report is one of the key communication tools for the charity to build awareness about its work and achievements, on a yearly basis. It spotlights OzHarvest’s key pillars of food rescue, education and engagement and food rescue data and also drives consumer awareness about the effectiveness and measureable work that OzHarvest performs both locally and internationally.
 Hand in Hand