1 of 3 projects
GETTING THE BASICS RIGHT
As part of Woolworths’ own brand renovation, commencing late 2015, and with the objective of improving quality and value, we recommended that Woolworths add a heap of personality to their Essentials range. Serious savings don’t have to look serious, and by adding personality and charm to raise perceptions and make shoppers feel good about their purchase, sales took off.
We needed to give shoppers the confidence that a value purchase was one they could be proud of. Lifting the range out of the one colour, no-frills formula was a strategy intended to breathe life into an everyday range that didn’t want to shout compromise.
“Jack provided a simple yet unique approach to looking at the re-positioning of our brands. They took the time to understand our customer and their problems with the existing ranges to help transform their shopping experience.”
Senior Brand Portfolio Manager
Woolworths Food Co.