TEAMWORK IS A CORE STRENGTH
How many times have you gone to the gym and felt kind of awkward? Maybe you avoided the weights because you were worried about what the huge muscle, tank-top dude would think of you rocking those tiny 15Ib kettlebells. Maybe you skipped that spin-class because you thought that twenty-something on the front-row bike would throw you some shade. Or it might have just been because you’ve been working out for 6 damn months now, and can’t see any progress!
Whatever the case, going to gym can often be a lonely, uncomfortable experience. RE:UNION is rethinking the rigid formats and traditions of the classic gym environment by designing the ultimate group training experience.
Gone are the days where you put off going to the gym because you’re intimidated by other members, or even lose interest all together because you don’t know how to track your progress and can’t afford those exxy sessions with a PT. RE:UNION custom-designs your workout to meet new friends and achieve fitness milestones with people at your level in a completely digital results-driven environment – all minus those mega membership fees.
From this, we distilled Luke’s idea into one succinct brand capture: “Fit for Purpose”. Our thinking is that the future of fitness is about far more than muscles and abs. It’s a holistic approach that satisfies our inherent emotional, mental, social and physical need for wellbeing. Here, RE:UNION is fit for your purpose – whatever that might be; moving better, feeling stronger, living longer, knowing better, thinking clearer, glowing brighter, connecting faster, sleeping deeper…and so on. RE:UNION takes that purpose and pairs you with like-minded people of a similar circumstance to work toward your goals together; sharing your milestones, setbacks and everything in between; resetting your gym experience to be less lonely and more results-driven.