Finding ‘The one'

SHAWOOD - sEKISUI hOUSE

 Finding ‘The One'

The ChallEnge 

In a cluttered, noisy market dominated by competitors focused on promoting deals and haggling over individual features for bargain prices, leading home builder Sekisui House needed to ensure the launch of their SHAWOOD pre-fabricated home and land packages garnered the right attention and didn’t just add to the noise and confusion.

Previously only available in Sekisui House’s highly successful master planned community, The Hermitage, this launch represented an opportunity to position SHAWOOD as not just another home to add to the comparison list, but one so considered, well-designed and engineered – that it could be the reason to stop the search.
 Finding ‘The One'
 Finding ‘The One'
 Finding ‘The One'
 Finding ‘The One'
 Finding ‘The One'
 Finding ‘The One'

OUR THINKING

Buyers testified that when you walk inside a SHAWOOD home, you just know. It’s a moment of clarity and realisation and people are liberated from the quest of finding the perfect home. This led to the creative idea of ‘The One’ – like looking for love, you don’t always know what you’re looking for, but you know when you’ve found it.

SHAWOOD had previously focused on its many industry-best features, life-enhancing innovations, and engineering ingenuity. But it had never told the story of how all of these features, innovations and ingenuity culminate in SHAWOOD being the one that ticks all the boxes, the one that’s thought of everything, the one that just feels right, and the one that you can’t get out of your mind, the one that lets you breathe easy.

For that reason, our campaign needed to simply and confidently communicate to Australian home buyers that SHAWOOD is ‘The One’. The search is over.
 Finding ‘The One'
 Finding ‘The One'
 Finding ‘The One'

The creative

The creative approach deliberately aimed to step outside of category norms with direct, simple messages, a monotone palette, a minimalist aesthetic and warmer, human photography. The overall tone of voice for the campaign was simple, optimistic and charming – never brash and overbearing – to align with SHAWOOD’s Japanese humility and design philosophy that underpin the brand.

The campaign, which spans digital, brochure collateral, website, display panels and an advertising campaign, including out of home, print ads, radio, social media and digital displays, culminates in a campaign film that captures the pure joy of finding ‘The One’ at the end of a long and arduous search.
 Finding ‘The One'
 Finding ‘The One'
 Finding ‘The One'
 Finding ‘The One'


“We were impressed with the team’s positive approach and their understanding of our brand and vision. The campaign film was a key part of the strategy, which they produced seamlessly and with the utmost professionalism. We thoroughly enjoyed the collaborative process with Frost* and believe that SHAWOOD ‘The One’ is one of the most exciting and innovative marketing campaigns that the property market has seen for some time.”

Chloe Mahon, Marketing Manager, NSW Home Building and The Hermitage, Sekisui House

 Finding ‘The One'