A healthy safe-sex culture
One of ACON’s main strategies is to promote a healthy safe-sex culture. For more than 30 years, they have supported gay men to have happy and healthy sex lives.
With our latest campaign for the organisation, we set about tackling the rise in STI rates by creating a film, narrated by the inimitable John Bell, to paint a picture of an imagined ideal scenario.
“Everyone is busy having sex with everyone, but they’re doing the right thing, too,” says Ant Donovan, Group Creative Director, Frost*collective.
“We thought if we used a theatrical approach to show what life looks like when people are having a lot of safe sex, we’d also show what’s possible in an inspiring light. It’s about finding a way to motivate people to change behaviours. John does it so well,” he continues.
ENLISTING JOHN BELL; A THEATRICAL APPROACH
Working with the highly influential Australian actor John Bell and his daughter, playwright Hilary Bell, the film gives the impression of a Sliding Doors scenario. It illustrates that ultimately your behaviour is going to come back to you, whether it is good or bad, in the long run.
“With John Bell, we wanted to make it theatrical and fun. We wanted to portray as many people as we could having sex, but in the context of bettering their lives. The idea for the narration was to come from an observational viewpoint of the community and their behaviour in a positive and lighthearted way, while using John’s voice to communicate wisdom and a voice that would be listened to and respected, without being at all authoritarian,” says Donovan.