Culture At Work

Culture at work

GROSVENOR PLACE

Harry Seidler’s Grosvenor Place is an iconic piece of architecture he designed in the 1980s. By shifting public perceptions of the location, we drove market re-appraisal and opened up new opportunities for all stakeholders.

Grosvenor Place's architectural pedigree presented an opportunity to highlight the building's cultural and historical benefits to the business community. Our client’s vision was to position Grosvenor Place as a destination anchored in culture. This would not only elevate its occupants but also sell the benefits of being in an historical precinct while responding to the rapidly changing property market.
 Culture At Work
 Culture At Work

THE CENTRAL IDEA OF “CULTURE AT WORK" SERVED AS AN ORGANISING PRINCIPLE TO DRIVE BRAND COMMUNICATIONS AND EXPERIENCES. 

As part of a strategic repositioning assignment, we created a logo based on an abstraction of the building's form. By embedding the architect’s signature we gave Seidler deserved recognition as a significant contributor to Sydney's architectural landscape.
 Culture At Work
 Culture At Work

THE DISRUPTIVE IMPACT OF COLOUR BEHAVES LIKE A MODERN WORK OF ART. THIS NEW DESIGN LANGUAGE WAS APPLIED ACROSS HOARDINGS, PRESS ADVERTISING AND A NEW WEBSITE.

Grosvenor Place has elevated it’s brand by balancing heritage and disruption - a powerful statement capturing the attention of both public and potential tenants. It prompts conversations and deepens the community's understanding of Seidler's genius. The communication strategy continues to drive this new positioning through PR, brand experiences and events.
 Culture At Work
 Culture At Work