HELPING WOOLWORTHS ENVIRONMENTS JOIN THE DOTS
Urbanite, part of the Frost*collective, is helping Woolworths improve local community connection by making use of stronger lifestyle cues in strategic signage and way-finding programmes at the same time as conveying the brand’s core values.
“This project presented us with a unique opportunity to have a substantial effect on how the Woolworths experience is shaped,” says Carlo Giannasca, Head of Environments at Urbanite, part of the Frost*collective.
By approaching each location, for every Metro and full format Super Store, with the community in mind, we set about transforming the 42-store national network by tailoring each environment to the unique needs of individual communities. The core values of freshness, friendliness, provenance and authenticity are now well and truly top of mind.