FEELING OF WELCOME
‘Welcoming Spirit’ created a clear focus that everyone could understand and become involved in. It makes people feel welcome and encourages individual expression of the idea of ‘Welcome Spirit’. This initiative paved the way to make Redfern/Waterloo a leader in demonstrating positive change and inclusivity
The logo is simple but is the perfect embodiment of the idea of welcoming with a smile, while black-and-white collateral incorporates ideas of integration and coming together. The campaign was embraced and truly owned by the community. Applications include coffee cups, bumper stickers, t-shirts and social media.
“The whole project was about bringing people together. We split the logo across t-shirts, so only by pairing up, do the two halves create a whole.”