Breaking the mould
Our concept thinking began by looking at the ideas behind 3XN’s aspirations for Quay Quarter Tower. From this, we drew together the following list of themes; view, location, architecture, trust, generous, human, community, culture and 3XN’s Kim Nielson’s notion of a ‘vertical village’. We researched and created a strategy for interpreting these themes into an interior design scheme using materials, technologies and spatial configurations.
The curved nature of the walls, warm materiality and overall layout of the display suite was chosen to juxtapose the angular and very clean, white design of 3XN’s architecture. It was also designed to disorientate the visitor and create a controlled journey and sequence of experiences throughout the suite so the agents could guide the visitor through the sales journey.
A royal blue, glowing circular entrance was developed to heighten anticipation with a custom curved royal blue door, a unique and unexpected detail, where the entry is unlike any commercial threshold, therefore further disorientating the visitor.
The approach to the interior form and joinery detailing is from a modernist, clean aesthetic. Many corners have a radius so that the junction between the ceiling plane and the walls is blurred and the functional timber joinery floats within this clean curved white box.