A Belief in Something Better

A Belief in Something Better

Coronation

Coronation Property’s vision for the Paper Mill promised not only a new development, but a new precinct. By engaging the community in a journey to revitalise their local environment, we not only sold out the development in record time, but generated more than 100 registrations.

126 

apartment sales after 10 days 

 A Belief in Something Better
 A Belief in Something Better
 A Belief in Something Better

FROM THE START, CORONATION WANTED TO BUILD NOT ONLY A DEVELOPMENT, BUT A GENUINE COMMUNITY.  

Coronation Property’s vision to foster pride in this part of South Western Sydney embracing a diverse local community of buyers, was unprecedented outside the Sydney CBD. It understood the enormous opportunity to marry contemporary architecture with the George’s River location and its heritage as Australia’s oldest paper mill. 
 A Belief in Something Better
 A Belief in Something Better
 A Belief in Something Better

THE VISUAL IDENTITY OF A PAPER BOAT COMBINED THE RICH HISTORY OF PAPER MAKING WITH THE GEORGES RIVER LOCATION. 

This imagery was woven into a compelling customer journey incorporating a display pavilion, brochure, print and digital advertising, video, hoardings and website.
 A Belief in Something Better

TO BUILD A PRECINCT LOCALS WOULD BE PROUD OF, WE ENGAGED THEM TO CREATE IT. CULTURALLY AND ARTISTICALLY, “LIVE AT THE PAPER MILL” INSPIRED PARTICIPATION.  

Understanding what makes the area tick was gained through extensive local community engagement, research, and analysis. Children from a local early learning centre painted and folded the paper boats central to the identity. Artists developed sculptural pieces including a 1.5 tonne steel realisation of the paper boat, and a paper boat installation made up of hundreds of paper boats suspended on fishing wire, and those made by children from a local school. The community’s contributions emphasise its role in the transformative and positive changes that the area is undergoing.
 A Belief in Something Better
 A Belief in Something Better

“FROST* COLLECTIVE’S WORK DELIVERED ON OUR VISION FOR A DEVELOPMENT WHERE PEOPLE UNITE AND COMMUNITIES FORM.” 

Joe Nahas,
Managing director,
Coronation.

 A Belief in Something Better
 A Belief in Something Better

537 

apartments sold to date for The Paper Mill and The Bindery

90% 

of sales coming from the local area 

 A Belief in Something Better