Actions Speak Louder Than Logos
How does destination branding connect people to places?
Destination marketing has become integral to the success of countries, cities and places. It’s necessary for destinations to communicate what makes them great. But what makes a destination great? Is it the food? Natural landmarks? Nightlife? A great place to raise kids? Quirky locals? Whatever it is, the branding of a destination is a promise of its value—and to truly be successful, it’s a promise that needs to be kept.