“A work place that articulates its brand values to promote staff engagement has far reaching benefits from wellbeing to productivity."
Each project began with the brand vision. Westpac had a vision of delighting their customers and visitors with the space, being able to work together as a team as well as pursuing personal, team and business excellence. Likewise, KPMG identified four guiding principles—Connect, Edge, Freedom and Conscience—to ultimately promote a healthy and intelligent workplace, improving the wellbeing of their community. With Lend Lease echoing similar sentiments their new Barangaroo home would be guided by six key values including: Drive, Trust, Innovation, Collaboration, Integrity and Nurturing.
To harmonise the physical and emotional journey of each brand and inspire the people within it to have a positive, purposeful experience we refocused the element central to all great wayfinding and placemaking principles: people. Key to our success as specialists in the branded environment is the ability to empower people. With a solid understanding of how and why people behave as they do in certain environments, we were able to produce a system of highly-intuitive wayfinding and placemaking strategies to demonstrate the value of the commercial tenants. This included elements such as: digitally-integrated directional and operational signage, bespoke typography, cultural installations blurring the line between public and private space, creative solutions to inspire wellbeing and connectivity, and courageous, precinct-defining sculptural installations.
At Barangaroo we have crafted a journey of discovery within each of these branded environments, ultimately assisting and enhancing peoples’ physical and emotional experiences within that place.