February 3rd 2020
Frost Design recently partnered with The Woolworths Group to help define the positioning and identity for its new business initiative ‘Woolworths 360’.
The business looks to propel the circular economy into action and use its scale and size to drive change across key sustainability challenges that are facing global economies in particular supply chain, food waste and packaging.
Frost Design defined the strategic positioning and created a visual identity system that enabled Woolworths to launch the business at their ‘Good Move’ event in October. We proposed a creative solution that strongly built on Woolworth’s visual equity, but also provided a stand alone platform for the business to grow and evolve as its sustainability agendas progress in the years to come.
The outcome sets to see Woolworths 360 connect big thinkers with innovation to deliver positive impact at scale.