News


Frost Collective launches new place and property-focused practice spearheaded by Cat Burgess

November 12th 2019

By 2030 more than 70% of the world will live in cities.
We’re here to help entrepreneurs shape more visionary and sustainable places.

In a time when over half of the world’s population now lives in cities, Frost*collective is launching Frost Place – a new specialist practice dedicated to place and property to support the success of entrepreneurs looking to create outstanding places.

Frost Place will partner with developers, architects, government and property-focused businesses to help them succeed in a time of unprecedented change and opportunity.

Building on more than 20 years at the forefront of property and place branding within Frost, the new Frost Place will work around the globe in all areas of place and property – from new innovation hubs to transformational mixed-use sites, commercial, residential, retail, destination marketing, infrastructure and company brands – to address the challenges and opportunities of urban life.

Led by long-term Frost* Strategy Director, Cat Burgess, Frost Place will offer the same levels of strategic excellence and creative leadership for which Frost is globally renowned, while adding a new focus on innovation, effectiveness and human-centred solutions.

Cat has lectured globally on destination branding, leading award-winning destination brands for Broken Hill, Canterbury Bankstown, Redfern, Sutherland Shire and North Sydney, as well as spearheading company brands for John Holland, Charter Hall and Frasers Property and creating visions for many of Australia’s leading developments.

“I’m excited by the opportunity to bring Frost’s genuine commitment to designing better – in every sense of the word – to this area of growing social and economic importance”, says Cat Burgess, Head of Place. “We’re helping to shape the best our cities can be.”

“The social, economic and environmental sustainability of our cities is essential”, says Frost*collective CEO Vince Frost. “The Collective’s vision is to design a better world and we see this new practice playing a pivotal role in guiding the future of places to deliver more successful and sustainable solutions.”

Creatively led by Executive Creative Director Ant Donovan and Creative Director Ben Hennessy, the team has been specially curated to bring a diverse range of skills and experience working with leading brands such as Google, Spotify and Nike to create new ways of solving problems in the place and property sector.

The Frost Place team are already partnering with many of Australia’s leading players including Charter Hall, GPT, John Holland, Mirvac, Sekisui House and AMP Capital, and Cat and the team have led the successful branding of major transformational projects such as Quay Quarter, South Eveleigh, Central Park and Green Square as well as global projects in China, Korea, KL and Auckland.

The new practice will offer services including place visioning, branding and marketing, as well as drawing on the skills of the full Frost*Collective to deliver end-to-end project implementation.

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