March 23rd 2020
Frost* defines brand strategy, designs identity and website for Pollination – a global investment and advisory firm accelerating the transition to a net zero, climate resilient future.
Frost* has launched the brand identity for Pollination – a specialist climate change advisory and investment firm, acknowledging the climate crisis and matching it with action. Its global leaders in finance, investment, technology, business and law combine their diverse expertise to connect solutions for a sustainable future with the finance to make it happen.
Pollination Co-founder, Martijn Wilder AM, says the approach and quality of strategic thinking from Frost* created an identity that perfectly captures the purpose of the business.
“Climate change is the central issue of our generation. Frost* designed a brand that pushes us to where we need to be. They listened and challenged us, and the result is a dynamic brand that breaks conventions and ensures we stand apart now and in the future.”
The visual identity centres around the brand idea of ‘incisive imagination’. To achieve its goal of a net zero, climate resilient future, Pollination combines breakthrough thinking with on-the-ground action. The identity impresses Pollination’s unique ability to combine deeply incisive thinking with creativity and imagination.
The identity highlights how Pollination is working collectively towards a net zero emissions future. The graphic logo, monochrome palette and photographic style all tell this story, alluding to time and the importance of continuous collaboration to bring about systemic change.
Strategy Director at Frost* Debbie Spence says, “Pollination is a dynamic force for change – a truly inspiring group of people who are breaking down the barriers to the transition to a clean future. At a time when brands are at a loss at what to do to tackle climate change, we couldn’t pass up on the opportunity to work with a company that is actually taking action and making a difference.”
Says Kate Rayson, Marketing Director, “The Frost* team showed total dedication and depth of understanding from the beginning. Their brand strategy development was exceptional, and they went above and beyond to deliver an identity system that we’re all proud of. It’s a true strategic and creative partnership that has helped set the business up for an exciting future.”