Early adoption of VR set to redefine the construction industry

March 15th 2018

Integrate early, design experientially

With VR taking the centre stage in many sectors, unsurprisingly the property and construction sector is also taking note of its enormous potential. We’ve all read about, if not directly experienced the benefits that VR has brought to the industry (note Frost* Collectives work with Coronations’ 8 Phillip Street) but the relevance of its application to the design and engineering stages of a project are less understood.

By adopting a smart, integrated practice combining disparate models, or a smart interactive 3D model from the start – architects can gauge human responses to a construction’s spatial experience early in the design process. The VR build itself, enables the process of visualisation and specification before passing the benefits on to the project’s subsequent stages. The immediate design benefits offered by 3D make 2D a redundant option. Put simply – integrate early, design experientially, fail faster.

VR encourages collaboration, a true value-add in a complex sector both procedurally and creatively. VR technologies are providing us with a new level of flexibility to plan work and to manage the quality and safety of development from early design stages through to a development’s marketing and sales.

Our ability to connect with physical environments as they are created through VR, is transforming how we design, build and use the built environment. This has significant implications on social and cultural outcomes characterising our cities. We ostensibly have the tools to choreograph spaces and places, enhancing our interaction with, and impacting our experiences of the built environment.

Get in touch if you would like to know more about our VR capabilities – we’d love to have you in the studio for a demo.

Thanks to the Australian National Construction review for the featured article.