We are NEST… an experience design team that analyses, creates and optimises technology and human experience across digital, physical, conversation and spatial.

Nest
Inspiring shopping - Strandbags Customer Experience
Adapting Successful Experiences - Nubo Chatswood Customer Experience
Rethinking The Modern Museum Experience - Australian Museum Customer Experience
Defining How To “Try On" A house - National Home Builder Customer Experience
Standing Out In A Noisy Hospitality Market - Jamaica Blue Customer Experience
Doug Chapman

Doug Chapman

Head of Nest

Doug joined Frost*collective as Head of NEST and over the last couple of years, has contributed through his expertise and marketing intelligence across the collective as a senior leader. Doug is a focussed and insightful marketing professional with a career that started in advertising and has covered branding, digital and design. Prior to joining Frost, Doug was the CEO of Razorfish Australia, one of the world’s leading creative digital agencies. Doug is passionate about all forms of communication experience, from digital to conversation design and everything in between. Doug recently established the successful partnership between Frost and Umbrellium UK to further expand NEST capabilities beyond the screen. Under Doug’s leadership, NEST is positioned at the forefront of Experience Design with ground-breaking live projects that span physical, digital, spatial, vocal and visual solutions. Doug has worked on some of the world’s leading brands throughout his career including Qantas, McDonalds, Sydney Opera House and Optus.

Team

The Rockpool Files

The Rockpool Files

Urban Purveyor Group

Neil Perry is one of Australia’s leading and influential chefs and restaurateurs. He opened Rockpool in 1989 following which he went on to win a long list of awards, both here and overseas. The Rockpool Files lends its name from this legendary brand. After decades of success in the hospitality industry Nest was approached to design and develop a new website concept for Rockpool Dining Group and Culinary and Brands Director, Neil Perry AM that needed to bring together his wealth of knowledge and passion for fine dining, food and produce.
The Rockpool Files
The Rockpool Files
The Rockpool Files
The Rockpool Files
The Rockpool Files
The Rockpool Files
The Rockpool Files
The Rockpool Files
The Rockpool Files

AN EXTRAORDINARY CULINERY HERITAGE

The Rockpool Dining Group comprises 55 venues and private function spaces as well as a craft brewing company. The project recognised the opportunity to address the disparate nature of Neil Perry’s hospitality empire, and that if the group was to be navigated with clarity it required a cohesive communications approach. Additionally, it was an opportunity to celebrate the group’s restaurants and teams, while collating and organising an extensive archive of recipes, travel stories, industry knowledge and inspiration.
The Rockpool Files
The Rockpool Files
The Rockpool Files
The Rockpool Files
The Rockpool Files

MAKING SENSE OF A COMPLEX BRAND FAMILY

Designed as an online magazine, The Rockpool Files showcases everything you need to know about food and dining experiences under four pillars of content — Recipes, Travel, Rockpool Files and Market Basket. The collaboration brought together Neil’s head chefs, sommeliers, bar tenders and butcher to each share food experiences and expertise. It acts as a window (and link) to the ever-growing and evolving restaurant group by consolidating all of Neil Perry’s content in one place.
The Rockpool Files
The Rockpool Files