We are Nest… a digital design company driven by a passion for exceptional customer experience

Nest
Adapting Successful Experiences - Nubo Chatswood Customer Experience
Rethinking The Modern Museum Experience - Australian Museum Customer Experience
Defining How To “Try On" A house - National Home Builder Customer Experience
Standing Out In A Noisy Hospitality Market - Jamaica Blue Customer Experience
Where Everybody Knows Your Name - King Street Wharf
Doug Chapman

Doug Chapman

Head of Frost* & Nest

Doug joined Frost*collective in 2017 as the Head of Digital and Brand for the Nest, and now contributes his expertise and marketing intelligence throughout all touchpoints of frost*collective as a senior leader.

Doug is a driven, insightful and evidence-based marketing professional with a career that spans everything from advertising through to his specialisation in human-centred design and emerging digital technologies. His  primary remit is transforming the Frost*collective team into a world-class Digital Experience practice, informed heavily by the principles of human-centric design.

Among many of Doug’s major accomplishments is the complete renewal of Razorfish Australia from a boutique digital creative shop to a successful and well-respected marketing cloud consultancy during his time as CEO. Additionally in 2015, Doug sat on a global leadership team that was responsible for creating a Global Centre of Excellence in human-centred design (HCD). This CoE was based in Paris and headed up by one of the original founders of the HCD thinking group that ultimately became Nurun. Shortly after the CoE was established, Doug sent the Australian Customer Experience team to Paris for a two-month training residency, whom on their return established a highly successful customer experience (CX) team in Sydney. This team later went on to win major projects from The NSW Department of Premier and Cabinet, Qantas, IAG and the Sydney Opera House.

Team

The Rockpool Files

The Rockpool Files

Urban Purveyor Group

Neil Perry is one of Australia’s leading and influential chefs and restaurateurs. He opened Rockpool in 1989 following which he went on to win a long list of awards, both here and overseas. The Rockpool Files lends its name from this legendary brand. After decades of success in the hospitality industry Nest was approached to design and develop a new website concept for Rockpool Dining Group and Culinary and Brands Director, Neil Perry AM that needed to bring together his wealth of knowledge and passion for fine dining, food and produce.
The Rockpool Files
The Rockpool Files
The Rockpool Files
The Rockpool Files
The Rockpool Files
The Rockpool Files
The Rockpool Files
The Rockpool Files
The Rockpool Files

AN EXTRAORDINARY CULINERY HERITAGE

The Rockpool Dining Group comprises 55 venues and private function spaces as well as a craft brewing company. The project recognised the opportunity to address the disparate nature of Neil Perry’s hospitality empire, and that if the group was to be navigated with clarity it required a cohesive communications approach. Additionally, it was an opportunity to celebrate the group’s restaurants and teams, while collating and organising an extensive archive of recipes, travel stories, industry knowledge and inspiration.
The Rockpool Files
The Rockpool Files
The Rockpool Files
The Rockpool Files
The Rockpool Files

MAKING SENSE OF A COMPLEX BRAND FAMILY

Designed as an online magazine, The Rockpool Files showcases everything you need to know about food and dining experiences under four pillars of content — Recipes, Travel, Rockpool Files and Market Basket. The collaboration brought together Neil’s head chefs, sommeliers, bar tenders and butcher to each share food experiences and expertise. It acts as a window (and link) to the ever-growing and evolving restaurant group by consolidating all of Neil Perry’s content in one place.
The Rockpool Files
The Rockpool Files