One in eight women in NSW develop breast cancer in their lifetime, and early detection is the key to successful treatment. We all know this, but as women, do we get tested as regularly as we should, and as men, do we encourage our loved ones to make testing a priority?
Our challenge was to make women take notice, and do more than just think about getting tested. We decided we’d talk directly to our audience, and encourage them to take direct action, by talking directly with survivors.
The outcome is a series of four heart-felt and compelling stories that cut to the bone, and aim at increasing testing by BreastScreen NSW for 2017’s Breast Cancer Awareness Month, to decrease poor outcomes for women.