Customer Experience Lead
Jeanne is an internationally-experienced hybrid strategist. Formerly a Brand Strategist, Jeanne has developed the skills and passion for Customer Experience strategy and now leads the CX offering at Frost*collective. Prior to moving to Australia from France, Jeanne worked on major European brands such as BNPP Paribas, Orange, Unibail, L’Oréal and SNCF. From this experience, Jeanne has developed a strong understanding of people’s behaviours and expectations in physical, highly stimulating environments such as retail stores, shopping centres and within the public domain.
Since joining Frost*collective Jeanne has worked on major brand strategy projects for Lifestyle Channel, University of Wollongong, Canterbury-Bankstown, GrowthBuilt, McGrath and the Australian National Maritime Museum. Jeanne has also delivered Customer Experience Strategies for clients such as Nubo Play centres, a National Home Builder, Australian Museum, Jamaica Blue and Strandbags. From liaising with market research partners, performing market research herself through customer intercepts, working closely with various company stakeholders and collaborating daily with our creative teams, Jeanne has delivered Customer Experience Strategies aligned with customer needs and business objectives, while being fully aligned with the brand, what it stands for and its values.