MINDFUL PACKAGING
HELPING BRANDS GROW
BY DOING MORE WITH LESS.
MORE IMPACTFUL,
MORE ENGAGING,
MORE FRIENDLY FOR PEOPLE & PLANET.

Unbelievably Unnaughty

Wellness By Tess

 Unbelievably Unnaughty

Designed to Delight

Simplicity, standout and a smile in the mind. Our playful identity and packaging design really pops for Wellness by Tess, makers of delicious, nutritious raw cakes and treats. We were asked to create and design the brand, packaging and other collateral with a view to increasing stand out and celebrating healthy indulgence.
 Unbelievably Unnaughty
 Unbelievably Unnaughty
 Unbelievably Unnaughty

Smile in the mind

T is for Tess, but look more closely and it’s also a winking face and a nod to positive eating. We’ve used fresh pastels and contrasts, including the combination of blue and yellow inspired by owner Tess Ulvesund’s Swedish roots to create a bright and colourful range that is undeniably delectable, and oozes plenty of personality.
 Unbelievably Unnaughty

GETTING REAL WITH TESS

The big idea behind the new look and feel is captured in Tess’s new tagline – 'Unbelievably Unnaughty' written to tell the story of indulgent treats that are made with completely natural and unprocessed ingredients, and high in nourishment and taste. As Tess says, we believe everyone should be able to eat cake.
 Unbelievably Unnaughty

PACKAGING INTEGRITY INTO EVERY BITE

The new design speaks to Tess’ values of simplicity, positivity and fun. Tess’ protein balls come with a 100% yum-guarantee. We challenge you to stop at one.
 Unbelievably Unnaughty
 Unbelievably Unnaughty