MINDFUL PACKAGING
HELPING BRANDS GROW
BY DOING MORE WITH LESS.
MORE IMPACTFUL,
MORE ENGAGING,
MORE FRIENDLY FOR PEOPLE & PLANET.

 The Story of Two Taste Masters

The Story of Two Taste Masters

Manfredi

Our relationship with celebrated Sydney chef Stefano Manfredi goes back nearly two decades, starting with the original Manfredi coffee packaging range in 2000, and covering brand identity and collateral design for a numbr of restaurants and eating establishments.
 The Story of Two Taste Masters
 The Story of Two Taste Masters

CREATIVE COLLABORATION AT ITS BEST

When it came to refreshing the Espresso di Manfredi packaging, instead of focusing on the coffee as is category norm, we told the story of the people behind the coffee. A collaboration between chef Stefano Manfredi and master coffee blender Wayne Archer from Jacobs Douwe Egberts, Espresso di Manfredi’s intense flavour blends are equal parts fearless genius and shrewd judgement.
 The Story of Two Taste Masters
 The Story of Two Taste Masters

A PICTURE TELLS A THOUSAND WORDS

Inspired by the insight that great friendships are made over great coffee, we used an old black and white family photo reputedly taken at The Rocks. The image of Manfredi’s father and an old friend, both immigrants from Italy, is rich in nostalgia and offers a glimpse of their story.
 The Story of Two Taste Masters