MINDFUL PACKAGING
HELPING BRANDS GROW
BY DOING MORE WITH LESS.
MORE IMPACTFUL,
MORE ENGAGING,
MORE FRIENDLY FOR PEOPLE & PLANET.

 Good Enough To Eat

Good Enough To Eat

Donna Hay

Celebrating Donna Hay’s brand philosophy of “special made simple” and letting the delicious food speak for itself was the key to designing packaging and point of sale for the brand’s signature store. By leveraging Donna’s distinctive signature blue, we created a strong colour block effect on shelf and an accent detail for gifting, then added chocolate tones for richness and taste.

Following the completion of the project, Donna requested that we design the packaging for her new range of baking mixes sold exclusively at David Jones department stores.
 Good Enough To Eat
 Good Enough To Eat

CLEVER COPY INJECTS PERSONALITY AND PLAY

The stitched ribbon device signalling Donna’s finishing touch is used across touchpoints, while emotive copy such as “A balanced diet is a cookie in each hand” brings playfulness and fun to a gourmet environment.
 Good Enough To Eat
 Good Enough To Eat

sPECIAL MADE SIMPLE

Following the completion of the project, Donna requested that we design the packaging for her new range of baking mixes sold exclusively at David Jones department stores.
 Good Enough To Eat