Lisa is a strategist with 20 years’ experience working in branding and design agencies, and in consumer and retail marketing. As the head of our team at Jack, Lisa is a champion of brand effectiveness – helping brands to grow through packaging that works harder for people and planet. She looks for ways to make brands simpler and more distinctive, by delivering clever positioning, engaging storytelling, robust shopper and consumer thinking, and iconic design. Lisa has worked on a diversity of brands from Cadbury to Comfort to Carlsberg, and was responsible for the packaging design of some of Unilever's biggest brands – Lipton, Hellmann’s and Magnum.
